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When it all boils down, it doesn't matter how much money you invest to keyword research and advertisement placement if your PPC landing page is not optimized for conversions. When a user clicks through an advertisement to your landing page, you are then responsible for delivering a quick and captivating offer that makes them want to buy what you're trying to sell. These are 5 tips for designing simple and effective PPC landing pages that will yield a solid ROI (return on investment).
Immediately Give the People What They Want
Your most basic responsibility when designing your PPC landing page is to give the people what they want right when they arrive. Keep things simple, avoid unnecessary clutter, and never drop links that lead to any other place other than your website. Get right to the point with your landing page, and avoid fluff.
Create Many Ways for the Traffic to Convert
Essentially, the more call to actions you can fit on your landing page, the better. You want to provide your users with more than one chance to make a conversion. You could possibly have a form off to the side while in the center content area, you could create a few buttons. Be careful not to overly stuff the page with call to actions because this could overwhelm or annoy them into not wanting to continue.
Hire a Company to Help Design the Landing Page
It never hurts to bring in professional reinforcements that can turn your PPC landing page from drab to fab. With companies like OrangeSoda, you can work together to create a PPC landing page that gets the consumer excited about your product and wanting to learn more. Check out OrangeSoda.com to get an idea of how an online marketing company can revolutionize your advertising and conversions.
Keep Everything Important Above the Fold
The fold is basically what your users see without scrolling when they first land on your page. Internet users have short attention spans, there's a high chance that they won't scroll through your content even if they make the choice to click through your advertisement. To capture the users with the shortest attention spans, keep all pertinent content at a visible level when the page is first loaded.
Try Out Different Landing Page Styles and Analyze the Results
Lastly, it doesn't hurt to utilize a bit of trial and error. Try out different PPC landing page styles, analyze what works, and build off of the results. Consider the fact that you could be using an incorrect landing page style for the type of product you're selling. This is why it's important to try out different designs to see what works.
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Finding The Best SEO Companies in Manchester
SEO or search engine optimisation has grown as an independent industry over the past decade. With recent updates to major search engines, specifically Google, SEO has had to change to keep itself independent. Search engine updates have made traditional SEO a lot more difficult to perform successfully so SEO’ers have had to adopt a more dynamic and transparent approach.
Integration into existing marketing techniques as a result of updates has seen elements of SEO branch off and become independent from SEO, such as content marketing. Once done for back link acquirement, online content marketing is becoming similar to traditional PR but done online. Future marketing techniques may suck up further elements which were once seen as strict SEO elements. Elements of SEO will not mould into existing marketing techniques but remain loyal to SEO such as technical aspects and semantic analysis.
The main aspects of SEO that should be provided from most SEO companies in Manchester at least are as follows –
Duplicate content analysis - duplicated pages or content within the website or different URL versions that serve identical pages will cause issues. SEO will always remedy this area as it impacts directly on search results.
Semantic analysis – Are title tags or meta-descriptions spammy. Keeping them within length guidelines keeps you safe from penalisation and aids the optimisation process when done correctly.
Geo Targeting – Checked via webmaster tools and ensures search engines know which country you are targeting with the website.
As link building becomes more and more difficult regardingincoming links having to be analysed, the SEO’er will have to carefully judge a website before acquiring a back link from it. The days of quantity over quality are way behind us and ensuring backlinks are acquired naturally is becoming the order of the day. People will always link to one another so deciphering whether a link is orchestrated or not is a certain impossible mission for any search engine to decipher. However, they can label specific websites as being link sellers or black list a website due to suspicious activity, if your website is then associated with these your website may also end up being tarnished with the same brush. The outcome of this has meant more and more backlink acquirement is becoming more of an art than ever before.
The above aspects will certainly fall within the realms of SEO in the coming future though content creation, optimising copy may fall under the umbrella of other marketing techniques. Though, the purpose of these aspects certainly fell within the bounds of SEO.
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4 Ways You Can Find The Marketing Solution For Your Business
For all small and medium sized businesses that are looking for the edge on the competition, marketing is the number one concern. Although the right solutions can be difficult to come by, below are four ways in which a small business owner can increase his or her chances of getting into better contact with the customer base.
Localize search engine optimization efforts
The major search engines are rewarding websites that localize their optimization efforts. Not only that, but local SEO is much more cost effective than a widespread marketing campaign. The people who are closest to you are the ones who are most likely to purchase from you. Once you have obtained testimonials, links and positive word of mouth from them on review sites, your effort will expand naturally through the magic of search engine indexing.
Localize your content by first localizing your keywords with the name of your city in front of your phrases. For instance, instead of "cat food," optimize for "Bilsbane Kentucky cat food."
Coordinate your online and offline marketing efforts
Technologies such as QR codes allow you to transfer your offline audience online and vice versa. Be sure that you have a dedicated mobile site so that you can reach your customers on their hip at any time. Take advantage of opt in radial advertising which allows your business to offer a coupon to a customer whenever they are physically within a certain radius of your business.
Hire the best help
Although the tips in this article will definitely get you started, there is only so much that a business can do for itself in house. Marketing a company is a full time job and there is not enough time in the day to run a business and market it at the same time. Getting the right help is essential. If you are looking for the best in marketing consultation, you can start with Paul Arbon, great designer and developer for many up and coming businesses.
Brand yourself
There is nothing more helpful to a business than a strong brand. People are so bombarded with different marketing messages and they are looking for a strong brand that they can equate with trust. Make your signage stand out on the street. Make your slogan pop with a theme song and inviting copy on your web page. Make sure that the customer service at your brick and mortar stores is top notch. People will remember these details and stay loyal.
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Significantly Reduce the Risk of Your Next PPC Campaign
While pay per click (PPC) advertising can be one of the most effective ways to generate traffic for your website, it can be quite costly. The click costs may appear cheap but they can quickly add up in no time. The problem is that there’s a lot of information on profiting from PPC and not much information on how to reduce your risk when setting up a PPC campaign. In this article, you’ll learn how to reduce your risk and increase your chances of setting up a successful PPC campaign. You can discover more in the article than the official Google guidelines.
The first step in reducing your risk is to go for a large number of lower competition terms rather than going with keyword terms that receive high traffic volume. This will allow you to pay less per click, get traffic slower, and stay competitive. You can still get the same traffic volume as highly competitive keywords if you do the keyword research necessary to build a decent list.
The next thing you can do is to start out with one network. Start with just the search network and make sure you have the display network checked off. Launching your campaign on both networks can drain your budget very quickly. It will also be more difficult to figure out how your campaign is performing since you are getting traffic from both channels.
When you split test your ads, make sure that you optimize for clicks. This will show more of the ads that have higher CTR. Some advertisers like rotating ads evenly and then optimizing for clicks if the traffic volume is too low for the data to build on. This is recommended for low volume keywords, but if you’re bidding on keywords that get a decent traffic volume and you want to get the most out of your budget, optimizing for clicks will be the best bet.
Finally, set up a day parting campaign around 1-2 months after you’ve started running your campaign. This will help you identify the best days and time periods to run your ads. This will allow you to save more money and help you roll that money into expanding your campaign.
Those are some of the basic strategies you can use to reduce your risk in your next PPC campaign. A few simple actions can save a lot of money. Though it requires more work and can be time consuming, you’ll be able to minimize your costs and give yourself more room to build on your campaigns.
Author Bio
This article was written by Hayley Granton and Michael Myles. You can follow Michael on Google+ at https://plus.google.com/108476920319204717471/.
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